The holidays can be a challenging time for any brand (much less a candy brand) to stand out. With candy canes, gumdrops and marshmallow Santas filling the shelves of every store, Skittles is upstaged by other sweets.
While we don’t think Skynet will be releasing Terminators any time soon, there will be bots in our future. Messaging apps such as Kik, WeChat, and Facebook Messenger are already integrating complex chatbot technologies to their platforms, enabling brands to reach people without them ever leaving their messaging app.
A Lesson From The Donald Trump School of Marketing
He’s bombastic, braggadocios and bigoted. He’s managed to offend millions and polarize an entire nation. Donald Trump may be polarizing, but he’s captured the hearts and minds of a sizeable portion of the US populace. Scary as it seems, The Donald might have stumbled across a shortcut to building a passionately engaged audience that will support you whatever.
Millennials: The special and not-so-special generation
Henry graduated from Harvard in a recession and, like boomerang kids before him, promptly moved back in with his parents. He found work as a teacher, but it didn’t quite suit him, so he quit after only two weeks. Henry spent the following 12 years bouncing from one gig to the next, working for his father, selling magazines and shovelling manure. Finally, at the ripe-old-age of 31, he found his true calling and wrote his first book, A Week on the Concord and Merrimack Rivers.
Instagram Stories – Looks Familiar But Definitely Better
Well done Instagram. Well done. While many are accusing Instagram of lifting their Stories functionality from Snapchat, we’ll give them a pass because they took Snapchat’s core idea and made it fundamentally better.