RBC_AppleWatch_30E_16x9 OLV copy4.jpg

RBC PBA Apple Watch | Disappearing Act

Getting people to switch banks is hard.

They need incentive, like cool new tech. And it doesn’t get cooler or newer than the latest Apple Watch.

So we created a campaign showing that when you switch to RBC and get the new Apple Watch S9, banking is as easy as, well… magic.

No debit card handy? No worries. With the new Apple Watch, you can still use your RBC Debit Card with Apple Pay to pay for just about anything with a tap of your wrist.

The daughter dressed up as a magician about to begin the magic show.
Close-up shot of an Apple Watch displaying a notification from Pizza Arcade: "Pizza arriving".
Close-up shot of the mother's hand handing over an RBC debit card to the daughter.
The daughter enthusiastically revealing a white dove in place of the RBC debit card as the disappearing act.
Close-up of the mother with a dumbfounded expression.
Pizza guy arrives and silhouette is seen through the stained glass door from inside the house.
The mother is seen paying for the Pizza using her RBC debit card through her Apple Watch.
A medium shot of the Mother and son eating Pizza in the living room. While the daughter seems to attempt another disappearing act.