Paralympic Network

With little traditional media support during the Paralympic Games, the accomplishments of Paralympic athletes go largely unseen.  For 2018 in PyeongChang, we changed the story with the Paralympic Network.

Before the games, we secured a live feed of events direct from PyeongChang. Then, from our website, fans could select events to automatically broadcast live on their social feeds.

Supported by three dramatic TV spots that AdWeek called “fantastic (and frosty)”, the Paralympic Network was an entirely new way for thousands of individual broadcasters to share the exploits of these incredible athletes.