It’s pretty clear by now that so called Influencers are wielding considerable power in the ad world now.

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A Lesson From The Donald Trump School of Marketing

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The Rise of the Bot

While we don’t think Skynet will be releasing Terminators any time soon, there will be bots in our future. Messaging apps such as Kik, WeChat, and Facebook Messenger are already integrating complex chatbot technologies to their platforms, enabling brands to reach people without them ever leaving their messaging app.

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The Right Time To Jump Onboard

The incredible pace of technological advancement in the world of marketing is both a fascinating and challenging enterprise to be part of. The ever-shifting landscape and constant influx of new technologies, platforms, apps, networks, devices, algorithms and other such digital utilities make for a preponderance of opportunity but a complexity of decisions on what and how to use any one thing, much less a suite of them. A question we are frequently asked (and frequently ask ourselves internally) is “when should we get behind any of these new digital things?”

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Why Should Brands Care About IoT

The Internet of Things has been a topic for a few years now with only slight progression toward critical mass.

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Not Everything New Is An Ad Platform

All too often when a new medium comes along (be it a platform, app, device, etc.) we find ourselves asking “How do I get my brand on there?” which then defaults to “How do I deliver a message using ______?”

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Not just for tweens and sexting: Snapchat will take over the WORLD (Just you wait)

You may have brushed it off as a silly app your teenager uses to make face-swapping videos, but soon, that silly app may be worth over $20 billion (that’s twenty BILLION dollars).

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