Nov. 02, 2016
Instagram Stories – Looks Familiar But Definitely Better
Well done Instagram. Well done. While many are accusing Instagram of lifting their Stories functionality from Snapchat, we’ll give them a pass because they took Snapchat’s core idea and made it fundamentally better.
Jul. 26, 2016
Millennials: The special and not-so-special generation
Henry graduated from Harvard in a recession and, like boomerang kids before him, promptly moved back in with his parents. He found work as a teacher, but it didn’t quite suit him, so he quit after only two weeks. Henry spent the following 12 years bouncing from one gig to the next, working for his father, selling magazines and shovelling manure. Finally, at the ripe-old-age of 31, he found his true calling and wrote his first book, A Week on the Concord and Merrimack Rivers.
Apr. 12, 2016
The Rise of the Bot
While we don’t think Skynet will be releasing Terminators any time soon, there will be bots in our future. Messaging apps such as Kik, WeChat, and Facebook Messenger are already integrating complex chatbot technologies to their platforms, enabling brands to reach people without them ever leaving their messaging app.
Apr. 06, 2016
The Right Time To Jump Onboard
The incredible pace of technological advancement in the world of marketing is both a fascinating and challenging enterprise to be part of. The ever-shifting landscape and constant influx of new technologies, platforms, apps, networks, devices, algorithms and other such digital utilities make for a preponderance of opportunity but a complexity of decisions on what and how to use any one thing, much less a suite of them. A question we are frequently asked (and frequently ask ourselves internally) is “when should we get behind any of these new digital things?”