It seems like we’ve been talking about Augmented Reality (AR) for years. Unfortunately, most branded AR executions failed due to inherent complexities, poor user experience, and lack of true relevance to the consumer.

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Mar. 28, 2017

Mass Precision – It takes both to Grow

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Feb. 14, 2017

Facebook Implements Critical Measurement Improvements

In light of measurement issues such as misreported video views, regarding ad performance, Facebook is rolling out a series of updates to their ad platforms in an attempt to provide a greater level of metric reliability and transparency.

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Feb. 08, 2017

When It Comes to Cx, Your Competition Is Everyone

According to Adobe, customer experience (Cx) is a top priority for CMOs in 2017.

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Jan. 31, 2017

Welcome to Esports

One of our staffers recently took a trip to cheer on their favourite esports teams at the Dota 2 Boston Major, and if parts of that sentence confuse you, you’re not alone.

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Jan. 24, 2017

Robots and Other Stuff for 2017

If HBO’s Westworld has taught us anything, it’s that the world is a better place with robots. Absolutely nothing could go wrong with lots of robots hanging around and interacting with humans. Okay what else can we look forward to?

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Nov. 02, 2016

Instagram Stories – Looks Familiar But Definitely Better

Well done Instagram. Well done. While many are accusing Instagram of lifting their Stories functionality from Snapchat, we’ll give them a pass because they took Snapchat’s core idea and made it fundamentally better.

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Jul. 26, 2016

Millennials: The special and not-so-special generation

Henry graduated from Harvard in a recession and, like boomerang kids before him, promptly moved back in with his parents. He found work as a teacher, but it didn’t quite suit him, so he quit after only two weeks. Henry spent the following 12 years bouncing from one gig to the next, working for his father, selling magazines and shovelling manure. Finally, at the ripe-old-age of 31, he found his true calling and wrote his first book, A Week on the Concord and Merrimack Rivers.

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