In 1836, French newspaper La Presse had a strange and unprecedented idea: charge businesses to put messaging in their weekly edition. They were among the first to realize readership equals attention and that attention can be monetized.

Nearly two hundred years later, technology giants like Google, Facebook and Apple continue to commodify attention. But what is attention, and how can we accurately measure it? Despite what many data enthusiasts may tell you, we still know very little about the quality of attention that brands are receiving.

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Aug. 11, 2017

Social Shopping may be AR’s best bet

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Mar. 28, 2017

Mass Precision – It takes both to Grow

When digital marketing entered the mainstream, it ushered in the belief that a new world of brand communications was now upon us.

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Feb. 14, 2017

Facebook Implements Critical Measurement Improvements

In light of measurement issues such as misreported video views, regarding ad performance, Facebook is rolling out a series of updates to their ad platforms in an attempt to provide a greater level of metric reliability and transparency.

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Feb. 08, 2017

When It Comes to Cx, Your Competition Is Everyone

According to Adobe, customer experience (Cx) is a top priority for CMOs in 2017.

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Jan. 31, 2017

Welcome to Esports

One of our staffers recently took a trip to cheer on their favourite esports teams at the Dota 2 Boston Major, and if parts of that sentence confuse you, you’re not alone.

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Jan. 24, 2017

Robots and Other Stuff for 2017

If HBO’s Westworld has taught us anything, it’s that the world is a better place with robots. Absolutely nothing could go wrong with lots of robots hanging around and interacting with humans. Okay what else can we look forward to?

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Nov. 02, 2016

Instagram Stories – Looks Familiar But Definitely Better

Well done Instagram. Well done. While many are accusing Instagram of lifting their Stories functionality from Snapchat, we’ll give them a pass because they took Snapchat’s core idea and made it fundamentally better.

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