BBDO Toronto Indulges Female Fantasies in Effort to Revive Harlequin

Long before 50 Shades of Grey’s PG-13 Twilight fanfic enthralled millions of women around the world, there was Harlequin Enterprises, the 65-year-old publisher of female-oriented fiction and romance novels that have adorned many a grocery store checkout aisle over the years.

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