Feb. 14, 2017 AdWeek
See a Couple’s Entire Life of Love and Loss Through Handwritten Notes They Leave Each Other
Recently I contemplated scanning all my notebooks into the cloud and going 100 percent digital. I bounced the idea off a friend, who replied, “Why? Paper lasts as long as you care for it. There’s something so impermanent about the internet. Things get lost.”
I was reminded of this while watching “Notes—a life story, a love story,” a long-form ad for Toronto-based stationary store Take Note.
Nov. 11, 2016 Strategy Online
Skittles Pawn Shop - Gold: Connection Strategy
The holidays can be a challenging time for any brand (much less a candy brand) to stand out. With candy canes, gumdrops and marshmallow Santas filling the shelves of every store, Skittles is upstaged by other sweets.