Our goal is to create and deliver the most compelling creative content
in the world, regardless of its form or placement.
Campbell's "Soup At Hand" Campaign
Swiss Chalet "Always Good for so Little"
Harvey's "Allison Burger"
Fedex "Tracking Campaign"
How do you tell consumers about FedEx’s new package tracking system? Put your message where the bar code is.
Fedex "International Shipping"
Doritos Collisions "Battle in a Bag"
This spot launched the new Collisions flavour (two distinct flavours in one bag of Doritos) on TV and in-cinema with an epic stand-off between Hot Wing-toting Texans and Blue Cheese-loving Frenchmen. The broadcast advertising was supported in the streets by an interactive billboard campaign where participants could control the combatants using mobile phone technology. The campaign sold many bags of Doritos and won both creative and media innovation awards.
Become the Doritos Guru
Doritos invited consumers to take over the brand and name a mysterious new flavour and produce an ad. We used lo-fi production featuring man-lipped cats, the first 3-D YouTube ad, and never-done-before Facebook/YouTube integration. The results: 1.5M unique visitors, 2,100+ uploaded spots, and one winner receiving $25,000 and 1% of sales.
Jeep: Wrangler Campaign
Not many clients would allow you to depict your target audience as lunch; but Jeep did. Running in magazines like Vice and Maxim, this campaign highlighted the benefit of a Wrangler with more room – the benefit to the animal population that is.
Maps Campaign
Monistat "Storm Cloud" and "Cursing"
In the past, women’s hygiene commercials have focused on embarrassment. Others are condescending. We felt it was high time to break out of these category conventions.
It sucks to have a yeast infection and we're not going to tell you to make it happy. So we dramatized that sentiment in a fun and entertaining way - a way that women could identify with and also laugh at.
Genuine Parts Campaign
The best parts are genuine Mercedes parts.
Bluetech
Forumla One
Mitsubishi "Robot Factory" and "Suspension"
Mitsubishi's new advertising campaign features a robot factory" that comes to life through intricate computer-generated (CG) graphics that underscore the company's focus on athleticism as a defining brand element. A first for Mitsubishi, the "Robot Factor" TV spot relies entirely on the latest computer graphics technology to promote the new Eclipse and Eclipse Spyder models.
In "Suspension," Mitsubishi Canada's sporty robots are back for the car maker’s latest television efforts featuring its best-selling model, the Outlander.
Mitsubishi 2010 Outlander "Stand Out" Campaign
To introduce the newly redesigned athletic 2010 Mitsubishi Outlander to the Canadian marketplace, Mitsubishi Motor Sales of Canada Inc. (MMSCAN) has teamed up with agency partners BBDO Toronto and Proximity Canada to create its latest campaign. Entitled “Stand Out”, the recently launched multimedia campaign uses television, print (newspaper and magazine), direct mail, cinema and online advertising to flaunt the Outlander’s newest styling features. Unique to the category, Mitsubishi also focused the vehicle’s digital launch directly through its Facebook Fan Page instead of using a traditional micro-site.
Astro BioBest "Stairs" and "Bad Dog"
As women get older and have more responsibilities, health can fall by the wayside. They might still look great on the outside but unfortunately don’t realize how physically out of shape they may be on the inside
So through two television spots we illustrated how Astro BioBest Yoghurt, made with probiotic cultures and Omega 3's, is a simple way for these women to achieve a healthier self from the inside out.
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Diet Pepsi "Forever Young" Campaign
The Diet Pepsi® Forever Young™ campaign is entering its tenth year of rekindling memories of more youthful days. This year’s “flashback” delivered the award-winning belly laughs the campaign has become renowned for during the Canadian broadcast of Super Bowl XLIII.
Both spots feature individuals who imagine what it would be like to infuse their current everyday lives with the youthful fun reminiscent of sleepovers and schoolyard recess. Their idyllic daydreams are shattered when memories of schoolyard bullies, wedgies and silly sleepover shenanigans creep into the storyline. In the end, the heroes and audience take comfort in the fact that they can still feel youthful by enjoying a Diet Pepsi.
Diet 7UP "Elevator Small Talk Tony" and "Emoticon Susan"
Along with its sister spot, “Emoticon Susan,” the campaign helped revitalize the Diet 7Up brand by celebrating the lighter things in life. Crafted by creative veterans Peter Ignazi and Carlos Moreno, the TV spots were a hit with consumers and award show judges alike winning multiple golds and Best of Show awards at the Bessies and two Silver Lions at Cannes.
RBC "Create"
Launched during last summer’s Olympics, the Arbie campaign uses a blue-suited, bowler-hatted animated banker to make RBC feel less conservative and stuffy. This fresh approach to bank advertising includes the animated story of the Muffin Man growing his business beyond his imagination by following Arbie’s advice.
RBC "Crime Doesn't Pay"
RBC Filmakers Competition
Contract Monster Campaign
Contracts are inflexible, restrictive and tough to live with. So Shaw doesn’t believe in them. With a series of award-winning ads, Shaw personified the contract as a difficult, unruly monster that had become an unwanted guest in your living room. The campaign achieved industry leading subscriber growth and retention.
Shaw "The Best"
Shaw "Helping Hand"
Sirius Satellite Radio "Discover Again"
To rekindle the emotions and excitement found in a moment of discovery, SIRIUS Satellite Radio Canada launched its first multi-platform campaign in three years encouraging consumers to explore and re-discover the music they’ve forgotten, or never knew they loved. Created by BBDO Toronto and Proximity Canada, the campaign included television and online ads that rolled just in time for the holiday gift-giving season.
Starbucks Canada "Flowering Ads"
On Earth Day, Starbucks and the Evergreen Foundation teamed up to plant trees at Vancouver's Jericho Beach. This pairing led to a truly innovative approach. Our advertising was printed on biodegradable seed paper – a world’s first. So this Earth Day we planted the campaign along with the trees.
UNHCR "Eviction" Campaign
How do you get Canadians to sit up and notice that millions of people are being evicted in war-torn, third world countries every year? Easy - evict a few Canadians. Director Tim Godsall, along with a group of actors posing as Government employees, an unmarked police car and a white econoline van packed with camera equipment captured the emotions and fear experienced by real Canadians faced with the prospect of losing their homes. Awareness for the UNHCR jumped significantly with this campaign. It also hit home with award show judges, winning at Cannes and a number of other award shows.
Wrigley Excel