While we don’t think Skynet will be releasing Terminators any time soon, there will be bots in our future. Messaging apps such as Kik, WeChat, and Facebook Messenger are already integrating complex chatbot technologies to their platforms, enabling brands to reach people without them ever leaving their messaging app.
The incredible pace of technological advancement in the world of marketing is both a fascinating and challenging enterprise to be part of. The ever-shifting landscape and constant influx of new technologies, platforms, apps, networks, devices, algorithms and other such digital utilities make for a preponderance of opportunity but a complexity of decisions on what and how to use any one thing, much less a suite of them. A question we are frequently asked (and frequently ask ourselves internally) is “when should we get behind any of these new digital things?”